Avin Agrawal's Analysis of the Competitive Landscape in the FMCG Industry
FMCG is one of the most competitive and dynamic industries in India today. It is a perfect example of the never-ending race for new company’s achievements and market share. The demands on consumers’ attention are steadily increasing, and the competition between products is more severe than ever. The success of the FMCG industry does not solely depend on numbers but on the ability to identify the behavior of the consumer and the market. The players that can effectively manoeuvre within these waves will be in a position to gain a competitive advantage in this highly saturated market. Now, let's look at the challenges faced by FMCG brands. Changing Consumer Preferences Consumers are dynamic in their tastes and preferences given the changes in demographic characteristics, lifestyles, and expanding consciousness on health and environmental issues. Consumers are now in a position where they want something special from what is manufactured ...