Avin Agarwal

Half of 2024 has already flown by! Let's pause for a moment. If there's one major change you need to be on the lookout for right now, what do you think it is? Of course, it's the radical shift in consumer behavior we're seeing today.  With the whole philosophy of ‘Consumer is King’ normalized in the media, people of today know their rights, allowing them to be more assertive, and capable of tailoring their own experiences. They prefer to communicate through their chosen channels and actively seek out solutions to their problems.  This change, as exciting as it is, can be attributed to various factors - right from social to technological. Whether it is 5G or the unending competition, the market landscape has become more competitive than ever, with customer experience taking precedence over pricing and products. And as expectations soar, brands face growing challenges in carving their niche. Let’s delve into the key factors shaping the consumer experience: Convenience is ...

FMCG is one of the most competitive and dynamic industries in India today. It is a perfect example of the never-ending race for new company’s achievements and market share. The demands on consumers’ attention are steadily increasing, and the competition between products is more severe than ever.  The success of the FMCG industry does not solely depend on numbers but on the ability to identify the behavior of the consumer and the market. The players that can effectively manoeuvre within these waves will be in a position to gain a competitive advantage in this highly saturated market.    Now, let's look at the challenges faced by FMCG brands.     Changing Consumer Preferences  Consumers are dynamic in their tastes and preferences given the changes in demographic characteristics, lifestyles, and expanding consciousness on health and environmental issues. Consumers are now in a position where they want something special from what is manufactured ...