Avin Agarwal

  Winning the customer's attention is not only a desirable skill but is extremely important for every business to sustain its effectiveness in today’s modern digital world. We need to be aware of the fierce competition among all participating brands for consumer attention. What is so important about the purposeful engagement of the customer at the very beginning?    Customer attention is the process of occupying the mind or energy of your target customers by engaging with your product or service. With digital marketing, being able to take in this attention is the same as finding the gold.  Let's look at some exciting ways to grab the attention of your audience at the outset.    Mobile-First Strategy   A mobile-first approach is a fundamental element of the modern environment. Consumers widely use their mobile phones to obtain information quickly, compare products, and solve their problems in real time. If they want to find a restaurant nearby...

Have you ever wondered what keeps your shelves stocked with your favourite food, beverages, and personal care products? This is the fast-moving consumer goods (FMCG) business. These companies ensure that everything, from your morning coffee to your bedtime skincare routine, is easily available to you. They do all this while keeping you coming back for more. Yes, it's right! Maintaining your trust and loyalty is just as important to them as churning out those goods. After all, what's a successful business without happy, satisfied customers? Let's take a look at how digitalisation is picking up the trend in the FMCG sector .  Personalisation   The digital era has brought about an era of consumer-directed personalised FMCG products in line with preferences. Now, besides improving customer satisfaction, it also diminishes the cost of waste. Companies can decrease their negative impact on the environment by creating products that directly answer unique consumer requirements, thu...

Every business today is turning its attention to sustainability. But achieving this often requires changing company culture, addressing complex issues, and thinking in a broader context.  Corporate sustainability encompasses a wide range of practices. They are intended to minimise environmental impact, promote social responsibility, and ensure good governance within an organisation. It's not limited to carrying out eco-friendly projects. From supply chain management to employee welfare, it entails incorporating sustainability into every facet of the business. The Importance of ESG Metrics The environmental, social and governance (ESG) metrics are some of the important tools needed to evaluate a firm’s sustainability performance. These metrics assess how an organisation treat its employees, and local communities, handles its environmental impacts and maintains ethical business practices. Businesses can enhance their reputations with investors interested in sustainability by focusing...

Technology is building a transparent and sustainable food system. Today, we no longer have to wonder about the origins of our food over its journey from farm to fork. With blockchain, every transaction and every movement is recorded. It gives consumers visibility into and confidence in the food they eat. The adoption of AI in farming practices has enabled predictive analytics for better crop management. It ensures optimal yields while minimising resource use. Nowadays, robotics and automation are transforming the way food is processed. From sorting and cutting to filling and sealing, robots complete jobs quickly and precisely. To ensure that only the best food products reach the market, automation incorporates vision systems that inspect food products for consistency and quality. However, technology alone is not enough. If we want to survive in the long run, sustainability needs to be the central idea of our food system. That's where precision farming comes in. It helps by maximisi...