Avin Agarwal

Artificial intelligence and machine learning have led to a significant revolution in the manufacturing sector. The top manufacturers in the country have all incorporated AI and ML to boost production and efficiency. This integration has introduced a new era that challenges traditional approaches, creating a need to un-learn and re-learn existing methodologies that can help manufacturers renovate operations and remain relevant in today's highly competitive market. Technological advancement has primarily been driven by AI and ML for better efficiency. This becomes even more urgent due to the decreasing number of skilled labourers available for hire by manufacturers. To cut costs and remain competitive globally, many manufacturers worldwide are using AI technology to improve product quality, control supply chain efficiency, and lower energy consumption rates. Modern manufacturing relies on advanced technologies to meet higher quality expectations, faster production turnaround times, g...

  While the old saying advises us against judging a book by its cover, the reality is that we often make decisions based on appearances. And so, in marketing, packaging plays an important role in driving sales and amplifying bottom lines.  The shelves of supermarkets have become a canvas of enticing design packages that jostle with each other to capture the customer’s gaze and become a part of their shopping carts.  The importance of packaging in FMCG marketing, however, goes beyond aesthetics. It plays an important role in influencing marketing strategies, driving sales, and ultimately determining the success of a brand. Consumers embark on a journey of identifying needs, making purchases, and engaging in post-purchase activities. In such a context, the way they look at any particular product becomes a key component in influencing their overall decision-making process. While exploring the wide world of package design, we may come across various components that influence ...